Every brand needs a different kind of help

A fifteen-minute call about where you are and what you’re unsure of. Afterwards we send one written page naming three places your range is likely losing money: in sampling if you’re a new brand, in styles that no longer sell if you’re established.

You’ll receive

• A 15-minute call
• One written page with three specific findings
• A recommendation for the right next step, or none

The Scan is free. If it was useful, we’ll ask for introductions to two other founders, and whether we may publish the before-and-after with your name removed. You can say no to both.

Book a free Scan

A style-by-style review of the collection you plan to make, before you pay to sample it. We tell you what earns its place, what doesn’t, where the range needs depth instead of more styles, and the order to sample in. Every decision comes with its reason, so you can argue with it.

You’ll receive

• An intake questionnaire, so every style is logged, including the ones you forgot to mention
• Every style reviewed on four questions: will it sell, can it be sampled without a fight, does it belong to your brand, does the margin work
• The Edit Document: a written decision and reason for every style
• A sampling order: what goes first, what waits, what gets tested cheaply
• A 45-minute walkthrough call

We need every planned style, last season’s sell-through if you have it, target retail prices, and who you think the customer is. Want to try the four questions first? Use the free Edit Sheet.

Book the Edit

We score last season’s styles on the same four questions as the Edit, against what actually sold, so the next range is built on what your customer did.

You’ll receive

• Last season’s styles reviewed against their sell-through (how much of each actually sold)
• A written document: what carried the season, what to bring back, what to drop for good
• Recommendations for the next range
• A 45-minute walkthrough call

We need last season’s style list and how much of each style sold.

Book the Look-back

Before a trade show, a market, fashion week or a stockist pitch, we read your finished range the way a buyer will.

You’ll receive

• A buyer’s-eye read of the whole range
• Written notes: what a buyer will skip, whether it reads as one story, where the gaps are
• The order your line sheet should run in
• A 45-minute walkthrough call

We need your line sheet or lookbook, and the stockists you’re aiming for. Not included: retailer lists, introductions, line-sheet design, or pricing and margin work.

Book the Line Review

We design the styles that stay. We design what each piece is; how it gets engineered is a pattern maker’s job, and we hand you a clean brief for yours.

You’ll receive, for every style

• Silhouette and proportion
• Front and back sketches
• Fabric direction, with two sourcing options where we can find them
• Colour placement across the range
• Details and hardware
• A written reason for why the style is in the collection

Not included: tech packs, production flats, graded specs, patterns or samples.

Book Design

The Edit and Design as one engagement: we decide what the collection should be, then design what stays.

You’ll receive

• Everything in the Edit
• Everything in Design, for the styles that stay
• One plan, one point of contact

Book the Collection Program

For one collection: the idea behind it, how the range is built, and how it is styled and shot.

You’ll receive

• The theme and the story of the collection
• Range architecture: how many styles of each kind, and how they fit together
• Styling direction
• A shoot brief and shot list

Not included: logos or brand identity.

Book Creative Direction

For established brands. We bring what you make back in line with who actually buys it, and set how it should look and be shown from here.

You’ll receive

• Your current range reviewed against sell-through and your real customer
• The customer and the product story, redefined in writing
• A re-edited range plan
• Styling and shoot direction
• A brief for your graphic designer, if the identity needs work

Not included: logos or visual identity. Those go to a designer you choose, with our brief.

Book the Reposition

Waste happens in small weekly decisions as much as big ones. As a Season Partner, we review new styles as they’re designed and can stop one before it reaches a factory. We take two Season Partners at a time.

You’ll receive

• Three to four hours a month
• Two calls a month
• Review of new styles as they’re designed
• Standing authority to stop a style before it reaches a factory

Book a Season Partner call

Monthly one-to-one coaching on design decisions and consumer psychology, built around your own range: what makes your customer notice a piece, choose it, and come back for the next one.

You’ll receive

• One 60-minute session a month
• Written notes after every session
• Work on your real range, not examples

Book Coaching