A single review
The Edit, the Look-back or the Line Review. One range, read closely, with every decision written down.
Best when: one range needs a clear answer at one moment.
$650 each
We edit fashion collections before you pay to sample them
Send us the collection you want to make. DeWinter sends back the one you should make: smaller, sharper, with every decision written down so you can argue with it.
We do the same for established brands whose range has drifted from the people who buy it.
Book a free Sample Waste Scan
Fifteen minutes on a call, then one written page naming three places your range is losing money. Free. Or tell us about your brand.
Brands don’t fail because the clothes are ugly. They fail because they made too many of the wrong things.
Emerging brands often design far more styles than they need, and a handful do most of the selling. The rest still get sampled. The usual explanation is bad tech packs, the technical drawings a factory works from. That’s half right. The other half is decisions made weeks earlier, before anyone counted the styles.
DeWinter is most useful at the moments a range gets decided
We sit between the mood board and the factory, where a good idea turns into an expensive one if nobody says no. That moment is usually when:
- a collection is coming and you’re asking factories about MOQs, the smallest order they’ll accept
- you’re posting fit samples
- you’ve just sold out or restocked, and the next range is still on paper
- you’re about to show the range to buyers
- the range no longer matches the people who buy it
If one of these is true, the free Scan will show you where your range is losing money.
Book a free Sample Waste Scan
DeWinter works on what goes into a range, and what comes out
Each stands alone; some ranges need more than one.
- Collection editing
- Deciding which styles earn a place: before sampling, before buyers see the range, and after a season has sold.
- Design and creative direction
- Designing the styles that stay, or holding one collection together from its theme to the shoot.
- Repositioning and coaching
- Bringing an established range back to the people who buy it, or coaching founders to make these calls themselves.
Three ways to work with us, with prices shown
From one hard look at a range to a seat at the table every season.
A project
Design, Creative Direction, the Collection Program or the Reposition. We build the collection or the direction with you.
Best when: the range needs building or redirecting as well as reviewing.
Starting from $1,200
Ongoing
Season Partner or monthly Design & Customer Coaching. A second pair of eyes on the small decisions, season after season.
Best when: you want that judgement every season.
Starting from $250 a month
Our guarantee: every decision we make about your range comes with a reason you can check. If one leaves you without a clear next step, we rework that part at no cost.
Not sure which is right for you?
Start with a free Sample Waste Scan. Fifteen minutes on where you are and what you’re unsure of. Afterwards we send one written page naming three places your range is losing money, and recommend the level of help that makes sense, including none.
If the Scan was useful, we’ll ask for introductions to two other founders, and whether we may publish the before-and-after with your name removed. You can say no to both.