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Designer’s Questionnaire

This helps us understand your brand, where you are, and what you need help with. Answer as fully as you can; rough answers are fine.

Once we’ve read it, we’ll recommend the right service and next steps, or tell you if we’re not the right fit. Your answers are confidential.

About you

First name

Last name

How did you find us?

Your brand

Brand name

Website or Instagram

Are you the only owner? Is the brand self-funded?

Where is the brand based and run from?

How long have you been in business?

Your collection and customer

Describe your product and the collection you’re working on Category, price point, roughly how many styles. Links to sketches, a line sheet or a lookbook help.

Describe your target customer Age, how they live and work, what they spend on clothes, what they love and what they avoid.

Name three brands you compete with

Why do customers buy from you instead of them?

How you sell and make

Where do you sell? Your own website, a shop, wholesale, markets, pop-ups. If more than one, roughly what share of each.

Where do you produce: locally, overseas, or both?

When does your next sampling start, or your next season launch?

Roughly what are your annual sales? Not selling yet Under $100k $100k–$500k $500k–$1m Over $1m

Where you’re going

Where do you want the brand to be in two years? In five?

What do you most need help with right now?

Anything else we should know? (optional)

Your answers are confidential and used only to recommend the right next step. Privacy policy.